Monday, March 7, 2011


I know from my experience working in fashion that a far off deadline (market week) always creeps up quickly. and no matter how detailed the calendar is for the season the actual design always takes much longer than anticipated. the creative process can get bogged down, acquire the equivalent of "writers block" and sometimes i sketch out a whole line and then its thrown away and i start from scratch. so imagine 2 creative types (bill and myself) trying to figure out every single design aspect of every tiny detail going into this wedding. we debated fonts for the save the date cards for 3 hours. so when it came time to create and choose the prints for our handmade pinwheels (which i realize is completely insane) there were many ideas tossed around and he spent a lot of time making really great prints and figuring out which pinwheel shape we liked best. we made a half a dozen mock up pinwheels and looked at them all together. one was too pointy, one was too big, one was too curvy. we finally came up with 8 prints we liked and a shape that would work and over dinner tonight we both started second guessing our choices. at first i totally snapped and shouted that i just wanted it done and over with and i was tired of looking at these crazy pinwheels that were going to make me lose my mind. but then i realized that its no different than every other project i work on. the thought and design takes the most time and the execution is just a couple days and a sleepless night here and there. in the end, i love what bill came up with and i think everyone else will too :)

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